Producing the Kiani dry dog food commercial for Alconor was a rewarding exercise in patience, planning, and heart. The concept centered on showcasing the bond between pets and their owners—an idea that’s easy to relate to but complex to execute, especially when your main cast members are four-legged and full of energy. From the outset, we knew the success of this spot hinged on finding the right dogs to carry the emotional tone we wanted, and on building a crew who could work seamlessly around the unpredictable rhythms of animal performers.

Casting was an entire process in itself. We collaborated with professional handlers to identify dogs with both the right look and temperament, ensuring we could capture natural interactions without overwhelming or stressing the animals. Once on set, our team moved with flexibility and care—adjusting scenes on the fly, building trust with the animals, and making sure we captured authentic moments without sacrificing production value. Every tail wag and playful jump became an opportunity to show the joy and trust that defines the Kiani brand.

Visually, we pushed for premium quality. Using the RED Helium in 8K, we captured each moment in ultra-high resolution, emphasizing detail, texture, and warmth. From fur glistening in sunlight to the crisp visuals of the product itself, the visual identity of the commercial was designed to be clean, heartfelt, and cinematic. We kept the lighting soft and natural, aiming for a cozy, lived-in atmosphere that felt both aspirational and approachable—much like the relationship between pets and their families.

In the end, the commercial is more than just a showcase of dog food—it’s a visual story about loyalty and care, told through the lens of expert cinematography and genuine connection. Despite the challenges of working with animals and managing a tightly scheduled shoot, the final piece reflects the emotional depth and high production standards we bring to every project.

This food reel was all about pushing the envelope—technically, visually, and creatively. From concept through execution, we designed each shot to showcase both the artistry of food and the precision of high-end filmmaking.

Utilizing the ARRI Alexa 35 alongside the Phantom Flex, we captured ultra slow-motion footage at 1000fps, revealing textures and movements the human eye can’t catch in real-time. Each frame was meticulously planned, lit, and executed, with robotic camera systems providing the consistency and complexity needed for tight macro choreography.

These weren’t just beauty shots—they were engineered moments. The result is a reel that reflects the depth of our technical capabilities and our obsession with visual detail. Whether it’s a tabletop shoot or a full-scale production, we’re equipped to turn any culinary idea into a cinematic experience.

Building for the Future: Creatopy’s Sustainable Headquarters

We produced a corporate video for Creatopy, showcasing their sustainable passive building, which serves as the company’s headquarters. The video was released in celebration of Earth Day, highlighting how the building utilizes eco-friendly resources to maintain regulated temperatures year-round. From keeping the building cool during scorching summers to ensuring warmth in winter without excessive energy use, the project emphasizes the benefits of sustainable architecture.

With a focus on innovation and environmental responsibility, the video demonstrates that energy-efficient design is not only achievable but essential in modern corporate infrastructure.