Filming the Burger Beer commercial in the bustling center of Oradea was a production full of contrast—urban texture meets rural charm, street realism meets carefully controlled visuals. The concept placed a charismatic actor alongside an unexpected co-star: a live chicken. That quirky creative twist set the tone for a memorable, slightly offbeat, and visually rich campaign. From early location scouts to the final color grade, this was a shoot that demanded adaptability, precision, and a sense of humor.

Logistically, the challenges were real. Shooting in broad daylight under intense summer sun meant we had to wrestle with harsh shadows, reflective surfaces, and fast-changing lighting conditions. Our crew navigated this by shaping light with bounce and diffusion, often adjusting in real time to keep continuity while capturing spontaneous street interactions. Coordinating pedestrian flow, blocking off street access, and securing timed shots in busy intersections took tight coordination with the city and a fast-moving crew.

For visuals, we leaned on the power of the ARRI Alexa 35 paired with Angenieux lenses to get that crisp, cinematic texture we wanted. The combo allowed us to maintain depth and sharpness even during high-contrast scenes, especially important when shooting in uncontrolled environments. Every frame was composed to balance the playful absurdity of the concept with the sleek, polished aesthetic that defines the Burger Beer brand. Even the chicken got its hero moment—framed perfectly against architectural backdrops and golden city light.

Ultimately, the commercial delivered on both its narrative charm and visual ambition. Set in a real city, filled with unexpected characters, and shot with the care of a much larger production, the result feels both grounded and elevated. It’s a perfect example of how strong creative, the right gear, and a committed team can turn a simple urban scene into a branded visual story that people remember.

The production of Pop-Up presented a distinctive challenge: weaving together three separate narratives, each pivoting around a singular, transformative moment. This intricate tapestry required not only precise coordination in performance and production but also a deep understanding of how individual stories converge to form a cohesive whole.

Filming across diverse settings, we navigated the complexities of varied locations, ensuring that each storyline maintained its unique essence while contributing to the overarching narrative. This demanded meticulous planning and adaptability, as we balanced the distinct visual and emotional tones of each segment.

Our commitment to cinematic excellence led us to employ advanced filming techniques and equipment, capturing each moment with clarity and depth. The use of high-resolution cameras and dynamic lighting setups allowed us to accentuate the emotional gravity of pivotal scenes, immersing viewers in the characters’ journeys.

The culmination of these efforts is a thought-provoking feature that delicately intertwines moments of connection, coincidence, and consequence. Through Pop-Up, we explore the profound ways in which our lives intersect, revealing the intricate web of human experience.

We partnered with Familia Darabont, a renowned family-owned winery, to craft a cinematic commercial that brings their legacy and dedication to life. Winemaking is more than a process—it’s a story of tradition, craftsmanship, and passion. Our goal was to visually capture the journey from vineyard to bottle, showcasing the hands, time, and expertise behind every pour.

To achieve this, we immersed ourselves in their world for 12 months, documenting each season of production—from the first budding vines of spring to the final bottling of a perfectly aged vintage. Through stunning visuals and intimate storytelling, we blended tradition with artistry, creating a film that reflects the essence of Familia Darabont’s commitment to excellence.

The result? A commercial that doesn’t just showcase a product, but an experience—one that embodies the soul of winemaking and the heritage of a family business that has stood the test of time.