The Inception pub commercial was a concept-driven production designed to fuse atmospheric nightlife visuals with subtle cinematic references. Drawing inspiration from Christopher Nolan’s Inception, our creative direction integrated visual nods to the film—most notably, the spinning top motif, which appears at the open and close of the ad. These easter eggs were strategically placed to reward attentive viewers while aligning the pub’s brand with a sense of intrigue and layered experience.

Shot on the ARRI Alexa 35 paired with Angenieux zoom lenses, the camera package gave us the flexibility to shoot in tight spaces with precision while preserving a rich cinematic look. Our lighting design was critical in defining the club-like tone of the spot. We used RGB tube lights (Astera Titan) combined with diffused practicals and bounce reflectors to create a controlled yet dynamic lighting environment. Color temperatures were tuned to enhance skin tones and beverage highlights, ensuring both subjects and environment remained visually consistent across all takes.

Production took place during off-hours to avoid interference with regular business activity, allowing us to fully dress and control the interior. We built out multiple lighting zones to simulate energy flow from bar to seating area, using DMX control to trigger live lighting changes during camera movement. Our set was tightly choreographed—foreground reflections, bottle glares, and intentional lens flares were planned in advance using previsualization to elevate the on-screen texture and match the high-end nightlife aesthetic we were aiming for.

The final edit balances pacing and style, integrating smooth camera transitions and ambient sound design to pull viewers into the experience. The result is a technically precise, visually rich spot that merges thematic storytelling with commercial intent. For Inception Oradea, this wasn’t just a bar ad—it was a brand positioning statement that leveraged film language to elevate local presence.

Filming Benvenuti’s 20th anniversary documentary was a journey into the heart of a family legacy in the making. Over two decades, the company has grown into a symbol of tradition, craftsmanship, and innovation, and our goal was to visually capture the people and values that have fueled this success.

At the center of the story is the visionary leadership of the owner, whose dedication and passion built the brand from the ground up. Alongside him, his daughter’s inspiring role represents the future—showcasing the transition of leadership and the continuation of a family-driven enterprise.

Filming took place inside Benvenuti’s operations, where we highlighted the seamless blend of heritage and modernity that defines their approach to business. From handcrafted techniques to cutting-edge innovations, every frame reflects the brand’s commitment to quality and evolution. More than just a documentary, this film is a tribute to 20 years of resilience, ambition, and strong family values that remain at the company’s core.

We partnered with Familia Darabont, a renowned family-owned winery, to craft a cinematic commercial that brings their legacy and dedication to life. Winemaking is more than a process—it’s a story of tradition, craftsmanship, and passion. Our goal was to visually capture the journey from vineyard to bottle, showcasing the hands, time, and expertise behind every pour.

To achieve this, we immersed ourselves in their world for 12 months, documenting each season of production—from the first budding vines of spring to the final bottling of a perfectly aged vintage. Through stunning visuals and intimate storytelling, we blended tradition with artistry, creating a film that reflects the essence of Familia Darabont’s commitment to excellence.

The result? A commercial that doesn’t just showcase a product, but an experience—one that embodies the soul of winemaking and the heritage of a family business that has stood the test of time.