Filming the commercial for Familia Darabont, a family-owned winery nestled in the heart of tradition, was the most immersive and time-spanning production we’ve undertaken to date. Unlike typical campaigns that wrap in days or weeks, this project unfolded over a full calendar year—giving us the rare opportunity to follow the complete winemaking journey from soil to bottle. Each visit revealed a different phase in the cycle: pruning in winter, vine growth in spring, harvest in autumn, and finally, bottling the fruits of their labor.

Our goal was to go beyond aesthetics and into storytelling. We weren’t just capturing beautiful vineyards or golden-hour drone shots—we were documenting a generational commitment to craft. From sunrise rituals in the fields to careful barrel aging in cool, quiet cellars, every scene was designed to reflect the patience, heritage, and personal pride that goes into every bottle of Familia Darabont wine. The family themselves played a central role in the narrative, lending authenticity through their presence and voice.

Technically, we used a combination of cinematic tools across the seasons, including the ARRI Alexa Mini for narrative sequences and drones for expansive vineyard shots that changed dramatically from month to month. Matching footage across vastly different lighting conditions and seasonal palettes required careful planning in both production and post. But the payoff was worth it—visually, the piece breathes with the rhythm of nature and the hands that nurture it.

The result is more than a brand commercial. It’s a visual tribute to passion, tradition, and family legacy. It tells a story that unfolds slowly, deliberately, and with emotional weight—just like great wine. For us, it stands as a testament to what happens when time, trust, and craftsmanship are allowed to shape the storytelling process as much as the product itself.

Bringing the Viva Chips TV spot to life meant transforming a familiar setting into something electric. Our vision was to turn an ordinary restaurant into a vibrant, high-energy party scene—a space where music, dancing, laughter, and color would burst off the screen. It was a concept built on contrast and rhythm, requiring tight coordination across all departments. With a total of just eight hours on location, we had to deliver not just coverage, but cinema-level energy in every single shot.

At the heart of our visual approach was the ARRI Alexa 35, paired with carefully selected lenses and supported by gear from Naked Pixel. The camera’s dynamic range allowed us to retain depth in both bright highlights and subtle shadows, capturing the moodiness of a nighttime interior without sacrificing clarity or warmth. With full lighting control during the overnight shoot, we sculpted the atmosphere to feel immersive—creating rich gradients, glowing skin tones, and color temperature shifts that made the restaurant pulse with life.

The scope of the shoot meant managing a full cast of actors and extras, a choreographed party sequence, live music cues, and fast lighting resets. Our team scaled up with dedicated departments for art direction, camera movement, set decoration, and crowd management. From blocking talent to syncing background action, the choreography behind the camera was just as precise as what played out in front of it. It was a production that demanded energy and focus from everyone involved—and thanks to the professionalism of both cast and crew, we stayed perfectly on schedule.

In the end, the final commercial reflects the same spirit we experienced on set: bold, joyful, and filled with momentum. Every frame was designed to mirror the fun and flavor of Viva Chips, while showcasing the production quality and creative ambition we bring to every shoot. What started as a blank space quickly became a party you could feel through the screen—and that’s the kind of transformation we love to create.

The Mazda Experience Redefined at ATP Motors

For ATP Motors, a premier Mazda dealership in Oradea, we created a dynamic brand video showcasing the exceptional customer experience at their showroom. The project featured an actor and extras, capturing the essence of visiting ATP Motors. Despite being a one-day shoot with a compact team, we managed to deliver a high- quality result that surpassed expectations.

The video effectively highlights the welcoming atmosphere and top-notch service at the dealership, enhancing ATP Motors’ brand image.