Fresco Verde pushed our team to navigate an exciting blend of technical constraints and creative ambition. Armed with the ARRI Alexa 35, we set out to capture rich, cinematic visuals in both natural and controlled environments. Shooting outdoors proved particularly time-sensitive—our daylight scenes had to be timed to perfection as we raced the sun, working quickly to harness just the right tone and exposure before it dipped below the horizon.

Once night fell, we transitioned to an entirely different setup: an after-hours supermarket transformed into a live set. With limited access overnight, our crew had to operate like clockwork—setting up, lighting, rehearsing, and filming all within a tight window before morning operations resumed. Every shot counted.

Thanks to a dedicated cast and crew, we made every minute count, achieving a polished final product that feels expansive and seamless, even under pressure. It’s a testament to how structure, speed, and spontaneity can coexist on set when the right team comes together.

The Inception pub commercial was a concept-driven production designed to fuse atmospheric nightlife visuals with subtle cinematic references. Drawing inspiration from Christopher Nolan’s Inception, our creative direction integrated visual nods to the film—most notably, the spinning top motif, which appears at the open and close of the ad. These easter eggs were strategically placed to reward attentive viewers while aligning the pub’s brand with a sense of intrigue and layered experience.

Shot on the ARRI Alexa 35 paired with Angenieux zoom lenses, the camera package gave us the flexibility to shoot in tight spaces with precision while preserving a rich cinematic look. Our lighting design was critical in defining the club-like tone of the spot. We used RGB tube lights (Astera Titan) combined with diffused practicals and bounce reflectors to create a controlled yet dynamic lighting environment. Color temperatures were tuned to enhance skin tones and beverage highlights, ensuring both subjects and environment remained visually consistent across all takes.

Production took place during off-hours to avoid interference with regular business activity, allowing us to fully dress and control the interior. We built out multiple lighting zones to simulate energy flow from bar to seating area, using DMX control to trigger live lighting changes during camera movement. Our set was tightly choreographed—foreground reflections, bottle glares, and intentional lens flares were planned in advance using previsualization to elevate the on-screen texture and match the high-end nightlife aesthetic we were aiming for.

The final edit balances pacing and style, integrating smooth camera transitions and ambient sound design to pull viewers into the experience. The result is a technically precise, visually rich spot that merges thematic storytelling with commercial intent. For Inception Oradea, this wasn’t just a bar ad—it was a brand positioning statement that leveraged film language to elevate local presence.

Filming the Devina Nais commercial was a unique experience, highlighting the brand’s connection to nature and craftsmanship. We shot across multiple locations, with a small but highly skilled crew. One of the key scenes was filmed deep in the forest, where the weather presented challenges, from sudden rain to unpredictable light changes.

Despite these obstacles, the crew managed to capture the serene beauty of the surroundings, emphasizing the brand’s commitment to sustainable and natural materials. The result was a visually captivating commercial that blends nature with the artistry of handcrafted furniture.