Filming the Burger Beer commercial in the bustling center of Oradea was a production full of contrast—urban texture meets rural charm, street realism meets carefully controlled visuals. The concept placed a charismatic actor alongside an unexpected co-star: a live chicken. That quirky creative twist set the tone for a memorable, slightly offbeat, and visually rich campaign. From early location scouts to the final color grade, this was a shoot that demanded adaptability, precision, and a sense of humor.

Logistically, the challenges were real. Shooting in broad daylight under intense summer sun meant we had to wrestle with harsh shadows, reflective surfaces, and fast-changing lighting conditions. Our crew navigated this by shaping light with bounce and diffusion, often adjusting in real time to keep continuity while capturing spontaneous street interactions. Coordinating pedestrian flow, blocking off street access, and securing timed shots in busy intersections took tight coordination with the city and a fast-moving crew.

For visuals, we leaned on the power of the ARRI Alexa 35 paired with Angenieux lenses to get that crisp, cinematic texture we wanted. The combo allowed us to maintain depth and sharpness even during high-contrast scenes, especially important when shooting in uncontrolled environments. Every frame was composed to balance the playful absurdity of the concept with the sleek, polished aesthetic that defines the Burger Beer brand. Even the chicken got its hero moment—framed perfectly against architectural backdrops and golden city light.

Ultimately, the commercial delivered on both its narrative charm and visual ambition. Set in a real city, filled with unexpected characters, and shot with the care of a much larger production, the result feels both grounded and elevated. It’s a perfect example of how strong creative, the right gear, and a committed team can turn a simple urban scene into a branded visual story that people remember.

Filming the commercial for Grădina Pădurii was a seamless experience, thanks to our skilled crew and the use of the RED Helium, which helped us capture crisp, cinematic visuals. The location shoot ran smoothly, with careful attention given to lighting setups and camera movement to enhance the natural textures and vibrant colors of the fruits.

Our production team handled everything from set coordination to on-the-spot adjustments with precision, ensuring that each shot aligned with the creative vision. We worked with a detailed shot list and maintained close communication between departments, which helped us stay efficient and flexible throughout the day.

The result is a polished, high-quality commercial that not only showcases the freshness and visual appeal of Grădina Pădurii’s products but also reflects the care and consistency we bring to every project we take on.

The Babu Bubble Tea cinema spot was one of those rare projects where imagination drove the entire production. From the very beginning, we wanted the film to feel as playful and inventive as the product itself. Centered around a young protagonist and a cast of colorful toy cars, the narrative leans into childhood wonder to highlight the quirky, energetic personality of the Babu brand. Our goal wasn’t just to sell a drink—it was to spark a smile in every viewer from the moment the story unfolds on the big screen.

Casting the young lead was a key step in grounding the fantasy with authenticity. We were fortunate to work with a talented child actor who brought natural charm and charisma to the screen—someone who could hold the spotlight without losing the genuine innocence needed to pull off the whimsical tone. His performance gave us the freedom to choreograph scenes with stylized motion and visual humor, especially during sequences that blended live action with carefully framed miniature set pieces.

Visually, the project allowed us to play. Using cinema-grade gear, we captured bright color palettes, soft lighting, and playful compositions to emphasize the brand’s youthful energy. The toy car elements, handled with precision and a bit of movie magic, added a unique dynamic to the shoot. Timing, movement, and camera choreography were tightly planned, giving the whole spot a polished, cinematic feel while still staying light and fun.

From pre-production to the final color grade, the collaboration with the client and our crew made the process seamless. Everyone came to set with enthusiasm and clarity, allowing us to move efficiently while staying creative. The final result is a fast-paced, feel-good commercial that not only celebrates Babu Bubble Tea, but also reminds us that storytelling—when built on creativity and teamwork—can turn even the smallest things, like toy cars, into pure cinema.