Building for the Future: Creatopy’s Sustainable Headquarters

We produced a corporate video for Creatopy, showcasing their sustainable passive building, which serves as the company’s headquarters. The video was released in celebration of Earth Day, highlighting how the building utilizes eco-friendly resources to maintain regulated temperatures year-round. From keeping the building cool during scorching summers to ensuring warmth in winter without excessive energy use, the project emphasizes the benefits of sustainable architecture.

With a focus on innovation and environmental responsibility, the video demonstrates that energy-efficient design is not only achievable but essential in modern corporate infrastructure.

The Inception pub commercial was a concept-driven production designed to fuse atmospheric nightlife visuals with subtle cinematic references. Drawing inspiration from Christopher Nolan’s Inception, our creative direction integrated visual nods to the film—most notably, the spinning top motif, which appears at the open and close of the ad. These easter eggs were strategically placed to reward attentive viewers while aligning the pub’s brand with a sense of intrigue and layered experience.

Shot on the ARRI Alexa 35 paired with Angenieux zoom lenses, the camera package gave us the flexibility to shoot in tight spaces with precision while preserving a rich cinematic look. Our lighting design was critical in defining the club-like tone of the spot. We used RGB tube lights (Astera Titan) combined with diffused practicals and bounce reflectors to create a controlled yet dynamic lighting environment. Color temperatures were tuned to enhance skin tones and beverage highlights, ensuring both subjects and environment remained visually consistent across all takes.

Production took place during off-hours to avoid interference with regular business activity, allowing us to fully dress and control the interior. We built out multiple lighting zones to simulate energy flow from bar to seating area, using DMX control to trigger live lighting changes during camera movement. Our set was tightly choreographed—foreground reflections, bottle glares, and intentional lens flares were planned in advance using previsualization to elevate the on-screen texture and match the high-end nightlife aesthetic we were aiming for.

The final edit balances pacing and style, integrating smooth camera transitions and ambient sound design to pull viewers into the experience. The result is a technically precise, visually rich spot that merges thematic storytelling with commercial intent. For Inception Oradea, this wasn’t just a bar ad—it was a brand positioning statement that leveraged film language to elevate local presence.

Benvenuti: 20 Years of Tradition and Innovation

Filming Benvenuti’s 20th anniversary documentary was a rewarding and memorable experience, as we set out to capture the essence of a family legacy still in motion. The project offered a unique opportunity to tell a story that goes beyond business — one rooted in vision, perseverance, and generational continuity. From the forward-thinking leadership of the founder to the growing involvement of his daughter, who is preparing to take the reins of the company, the documentary highlights both the personal and professional journeys that define the brand’s evolution.

We filmed on-site, in the heart of their operations, where we documented day-to-day activities, interviews, and key visual moments that reflected the company’s blend of tradition and innovation. Using a combination of handheld and cinematic shots, we emphasized the human element behind the brand — the team dynamics, the attention to detail, and the pride invested in every decision.

The final film not only celebrates two decades of growth and resilience but also honors the values that have shaped Benvenuti from the beginning. It’s a portrait of a company that has grown with purpose while remaining deeply anchored in the strength of its family roots.